← Owner’s Guide
Post 2 · Choosing a Buyer
What Happens to Your Team When You Sell Your Business
Your people are a large part of what a buyer pays for, and the buyer’s plan decides whether they stay at the center of the company.
For most owners the hardest part of a sale is the people, because the team that built the business with you is the part a financial statement can’t fully show. What happens to them after closing depends more on who buys the company than on the price.
What Usually Changes
Every sale changes something, and a good buyer tells you what before you sign: new reporting, new systems, and someone taking over the work the owner did personally. A buyer who promises that nothing will change is telling you what you want to hear.
When to Tell Your Team
Most owners keep a sale confidential until the deal is close to final, because news of a sale that doesn’t happen can cost you people and customers. A good buyer keeps diligence quiet and plans the announcement with you, including who hears first and what each person is told about their own role.
Questions to Ask About Your People
Which roles do you expect to keep, and which do you expect to add?
Who will my team report to after I step back?
How will you handle the employees who hold key customer relationships?
Who on your side will be at the business in the first weeks after closing?
Your team is a large part of what you’ve built, so it should weigh heavily in how you choose who buys it.
Thinking About a Sale?
Tell us a little about the company, and we’ll set up a first conversation.
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Next: What a Permanent Owner Does in the First 18 Months →
Cobalira Holdings LLC is not a registered investment adviser or broker-dealer. Nothing on this site is an offer to sell or a solicitation of an offer to buy any security, or investment, legal or tax advice. Figures describing the founders' prior experience relate to businesses unaffiliated with Cobalira and are not indicative of future results.